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The project of Integral Quality Management in Lika destination is starting


first_imgThe event was attended by about 80 representatives of protected nature areas, private renters, owners of restaurants, hotels, camps, tourist boards, agricultural producers and other stakeholders in the tourist sector of Lika destination.  By the way, the branding of Lika Destination started in 2015 through the INTEGRA LIKA 2020 project, which was launched by LAG LIKA, and today it is operationally implemented by the Lika Destination Cluster. The implementation of this project will improve the uniformity of service quality and supply.  In order to make a significant step forward in measuring the quality of sustainable destination development, Plitvice Lakes National Park and the Lika Destination Cluster have signed an agreement with Feel IQM on the implementation of the IQM Destination Lika project. Through this project, which will include about a hundred stakeholders from Lika destination, a measurable system of service quality levels, the National Park offer, as well as the destination itself will be established, whereby the current level of quality in the destination will be raised through individual education of stakeholders Lika destination will be more recognizable in the tourist market.  The entire IQM project as a pilot project started on Lošinj, a destination that in 2015 received the UNWTO award for innovation and creativity, third place in the world.  THE “LIKA QUALITY” SIGN PROUDLY WEARS 98 PRODUCTS RELATED NEWS: In the Plitvice Lakes National Park, on January 17, 2019, the Agreement on the implementation of the Integrated Quality Management project in the Lika destination was signed.  NEW GREAT STORY FROM LIKA AND A REAL EXAMPLE OF TOURISM DEVELOPMENT! GASTRONOMICAL OFFER OF GASTRO LIKA PRESENTED LAG LIKA AS AN EXCELLENT EXAMPLE OF STRATEGIC DEVELOPMENT AND BRANDING OF LIKA AS AN INDIGENOUS TOURIST DESTINATION last_img read more