Two schools in the District of Columbia are $5,000 richer and even more money may be forthcoming. Verizon named Howard University Middle School of Mathematics and Science and the School Without Walls winners of the ‘Best in State’ in the telecom company’s Innovative Learning App Challenge. The schools could win another $15,000 and partner with MIT Media Lab experts to make their app a reality — if they secure the company’s Fan Favorite award. Public voting began Jan. 23 and ends Valentine’s Day. Verizon will announce the winners Feb. 15. Each student will also receive a tablet.The contest involved six teams of middle- and high-school students being tasked with creating an idea for an app centered on resolving a community issue. Howard’s DriveSafe app would use a cell phone’s Bluetooth connectivity to cut off its texting and application capabilities when its user is driving more than 15 miles per hour. Meanwhile, the School Without Walls drew up plans for an intercom app that would list key school notifications, reserve a place for school news and add a menu with morning announcements, club information, an events list and Metro delays. Verizon Innovative Learning, Verizon’s education arm, launched the annual challenge with the MIT Media Lab and Technology Student Association to spur interest in science, technology, engineering and math. Verizon selected the winners out of more than 1,800 entries nationwide. To vote for your favorite, text the code next to the team’s entry at www.verizon.com/appchallenge/vote and text it to 22333.
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Bad Times at the El Royale.”Ads placed for the thriller had an estimated media value of $5.16 million through Sunday for 721 national ad airings on 28 networks. (Spend figures are based on estimates generated from Sept. 17-23. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox focused on reaching a male-skewing, football-loving audience, spending heavily across programming including NFL Football, College Football and South Park, and on networks such as NBC, Fox and CBS. Just behind “Bad Times at the El Royale” in second place: Universal Pictures’ “First Man,” which saw 471 national ad airings across 24 networks, with an estimated media value of $5.02 million. $4.37M – Night School $5.02M – First Man TV ad placements for Universal’s “The House With a Clock in Its Walls” (EMV: $4.43 million) and “Night School” ($4.37 million), along with Amazon Studios’ “Life Itself” ($3.98 million), round out the chart. Notably, “First Man” has the best iSpot Attention Index (104) in the ranking, getting 4% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Impressions: 223,406,767Attention Score: 88.42Attention Index: 68National Airings: 721Networks: 28Most Spend On: NBC, FOXCreative Versions: 7Est. Lifetime TV Spend: $8.77MStudio: Twentieth Century FoxStarted Airing: 09/04/18 $3.98M – Life Itself $4.43M – The House With a Clock in Its Walls Top Movie Commercials by Weekly TV SpendData provided by iSpot.tv Popular on Variety Impressions: 212,376,460Attention Score: 92.43Attention Index: 104National Airings: 471Networks: 24Most Spend On: NBC, FOXCreative Versions: 9Est. Lifetime TV Spend: $10.65MStudio: Universal PicturesStarted Airing: 06/08/18 Impressions: 390,547,682Attention Score: 91.93Attention Index: 98National Airings: 1,179Networks: 44Most Spend On: ESPN, NBCCreative Versions: 34Est. Lifetime TV Spend: $21.31MStudio: Universal PicturesStarted Airing: 07/13/18 $5.16M – Bad Times at the El Royale 1 Movie titles with a minimum spend of $100,000 for airings detected between 09/17/2018 and 09/23/2018.* TV Impressions – Total TV ad impressions delivered for the brand or spot.* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology. Impressions: 252,730,499Attention Score: 91.55Attention Index: 94National Airings: 763Networks: 31Most Spend On: NBC, ESPNCreative Versions: 23Est. Lifetime TV Spend: $14.28MStudio: Universal PicturesStarted Airing: 06/05/18 Impressions: 272,807,309Attention Score: 92.01Attention Index: 99National Airings: 738Networks: 22Most Spend On: NBC, CBSCreative Versions: 26Est. Lifetime TV Spend: $13.32MStudio: Amazon StudiosStarted Airing: 03/13/18