Whether it’s another neighborhood within the city you’re from or a trip to a distant land, connecting with your roots can be an enriching experience, and with the help of Airbnb and 23andMe, you can now plan a trip as unique as your DNA. The rise in popularity of genealogical travel is also prevalent on Airbnb. Since 2014, the number of passengers using Airbnb to track their roots has increased by 500 percent. This type of travel is most often chosen by users between the ages of 60 and 90. The most popular destinations for genealogical travel are places known for their immigration history such as the US, Canada, Australia, China, the United Kingdom, France, Korea, New Zealand, Taiwan and Brazil. Learning about origins is a key reason why people opt for genetic testing like the ones offered by 23andMe. As many as 53 percent of users said they opted for the test because they want to learn more about their ancestors and the origins of their family. The rise of genealogical travel “At Airbnb, we believe that authentic travel experiences help connect with local culture and create a sense of belonging wherever you are in the world. And is there a better way to do that than traveling to the destination you come from? We are proud to announce that we have partnered with 23andMe to make it easier for travelers to plan trips that are as unique as their DNA.Said Joe Gebbia, director and co-founder of Airbnb. “Collaborating with Airbnb provides our clients with an exciting opportunity to connect with their ancestors through deeply personal cultural and tourist experiences”, Said Anne Wojcicki, CEO and co-founder of 23andMe. With the rise of home genetic testing and analytics, such as that offered by the 23andMe platform, it has never been easier to learn about one’s origins, which in turn has contributed to the growing trend of so-called “genealogical travel”. People around the world travel to connect with their ancestors, which is why Airbnb and 23andMe team up to make it easier to organize this type of travel. Both companies will integrate genealogical travel into their services. When a user receives a report of their origin on the 23andMe platform, they will have the opportunity to search through Airbnb for private accommodations and experiences in their ancestral countries. For example, if the user of the 23andMe service is originally from southern Italy, he can look for private accommodation in Apulia and explore his ancestors in more detail from there. Or someone with Mexican roots can find experience in Ciudad de México to learn ancient techniques of using natural colors that are part of his heritage. Also, special genealogy planning pages are now in Airbnb’s range of services. It is this curiosity about the origin that has contributed to the rise in popularity of genealogical journeys around the world. According to a study from April 2019, commissioned by Airbnb, as many as 89 percent of Indians traveled to at least one country where they have roots, just like 69 percent of French and more than half of Americans.