MOST READ It’s too early to present Duterte’s ‘legacy’ – Lacson The pre-ordained outcome did not dampen the celebrations inside the Lima Convention Centre as the Paris and Los Angeles delegations cheered and congratulated each other.IOC President Thomas Bach — a driving force behind the decision to award 2024 and 2028 at the same time — hailed the joint award as a “win-win-win.”FEATURED STORIESSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’SPORTSFederer blasts lack of communication on Australian Open smog“It’s a magical, unique victory,” said jubilant Paris 2024 bid co-leader Tony Estanguet as French President Emmanuel Macron saluted a “victory for France.”Los Angeles 2028 leaders were similarly ecstatic. A costly, catty dispute finally settled End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend View comments End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend Learning about the ‘Ring of Fire’ Don’t miss out on the latest news and information. OSG plea to revoke ABS-CBN franchise ‘a duplicitous move’ – Lacson LATEST STORIES Eagles topple Maroons As the tussle for 2024 unfolded, and as the field thinned to leave just Los Angeles and Paris, the IOC’s determination to secure two high-quality bids for the next two summer games became apparent.In July, the IOC announced it would award the staging rights for the 2024 and 2028 Olympics at the same meeting in Lima, laying the way for a swift agreement between the two over the running order.‘We cracked the code’ “We cracked the code when the IOC changed the formula,” Los Angeles Mayor Garcetti told AFP.“We’ve talked to a lot of folks who said it used to be about one corner of the room celebrating and the rest crying.”“I think in this world we have enough losers today, or enough divisions, or enough people who go after their dreams only to have them crushed.“I think we showed that dreams can come true.”The smooth finish to the race also eliminates the risk of the vote being tainted by the sort of scandal that has embroiled the ballot for the 2016 Olympics.The IOC was left tackling a fresh wave of graft allegations last week when investigators in Brazil swooped on the country’s Olympics chief Carlos Nuzman.Nuzman stands accused of plotting to bribe IOC members into awarding Rio de Janeiro the 2016 Games at a 2009 vote in Copenhagen. Break new ground BACKSTORY: LA mayor opens door slightly to 2028 Games if 2024 is no go“This was the right answer, it was about fraternity, it was about friendship, it was about finding a win-win,” Los Angeles Mayor Eric Garcetti told AFP.IOC chief Bach meanwhile said the Olympic movement had secured the result “we were looking for.”“I couldn’t be more happy than I am right now,” Bach said. “We have the two best possible games for the Olympics in 2024 and 2028, in two great Olympic countries.”The vote marked the final act of a campaign that had been stripped of the usual intrigue ever since Paris and Los Angeles agreed to carve up 2024 and 2028 following encouragement from the IOC.ADVERTISEMENT READ: LA loves the Olympics, even though they’re 11 years awayThird time luckyThe 2024 Games will mark the third time Paris has staged the Olympics, coming exactly 100 years after they last hosted the Games.“It’s a great feeling of happiness to be bringing the Games back to Paris after 100 years,” Paris mayor Anne Hidalgo said.In Paris, giant Olympic rings were unveiled in front of the Eiffel Tower just after the announcement was made as a small crowd celebrated in driving rain.The 2028 Olympics will be the first held in the United States since the chaotic 1996 Games in Atlanta.It will also mark the third time that Los Angeles has hosted the Olympics following successful editions in 1932 and 1984.Paris and Los Angeles emerged from the initial bidding race for the 2024 Games after a number of cities withdrew citing waning public support and concerns over budget.Hamburg, Rome, Budapest and Boston all fell by the wayside during the competition, reflecting the political difficulties in persuading voters that staging the Olympics is worth the multi-billion-dollar price tag.IOC chief Bach first signaled publicly that the double-award of an Olympics could be on the agenda in December last year, lamenting that the bidding process produced “too many losers”. Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award The allegations swirling around Rio’s bid revived memories of the Salt Lake City bribery scandal, which led to 20 IOC members being either kicked out of the Olympics’ ruling body or pleading guilty to accepting bribes for votes.French investigators meanwhile have already announced they are investigating the 2013 vote in Buenos Aires which awarded the 2020 Olympics to Tokyo, following reports of secret payments into a Singapore-based bank account linked to the son of disgraced former world athletics chief Lamine Diack.Sports Related Videospowered by AdSparcRead Next A costly, catty dispute finally settled Winning start Paris Mayor Anne Hidalgo (L) and Los Angeles Mayor Eric Garcetti are seen on a giant screen during the presentation of LA 2028 before the International Olympic Committee (IOC) members at the 131st IOC session in Lima on September 13, 2017.The IOC meeting in Lima confirmed Paris and Los Angeles as hosts for the 2024 and 2028 Olympics, crowning two cities at the same time in a historic first for the embattled sports body. AFPLIMA—Paris and Los Angeles celebrated their coronation as host cities for the 2024 and 2028 Olympics here Wednesday, delivering a jolt of good news for the International Olympic Committee as it battles escalating corruption allegations.In a drama-free conclusion to a three-year bidding race, IOC members voted unanimously to rubber-stamp a deal hashed out in July for Paris to be given 2024 and Los Angeles 2028.ADVERTISEMENT
Source = ETB Travel News – Peter Gollagher Book and Fly Vietnam Airlines here Europe and Vietnam strengthen tourism relationshipIt has been a busy week for the tourism relationship between Europe and Vietnam after the delivery of new aircrafts to Vietnam Airlines and a lift on visa requirements for some European citizens to Vietnam.Vietnam Airlines has become just the second airline in the world to fly Airbus’ latest NextGen aircraft the A350 XWB.The aircraft aims to bring a new level of comfort to long haul travel with wider seats and new in-flight entertainment systems.The first aircraft has been leased from AerCap, with a total of 14 ordered, 10 from Airbus and four from lessors.The handover ceremony occurred on Tuesday morning (European time) at Airbus’s Headquarters in Toulouse, France.Trinh Ngoc Thanh, Vietnam Airlines executive vice president for commercial said in a statement “We are proud to be the second airline in the world to receive the A350 XWB aircraft which is a step forward that helps us to fulfill our commitment to ‘reach further’.”The aircraft is expected to begin servicing the Hanoi and Ho Chi Minh route by the end of the week.In time this will be extended to meet demand in Europe with the Hanoi-Paris and Ho Chi Minh-Paris routes.Vietnam Airlines has also ordered 19 Boeing 787-9 Dreamliners to further promote travel between Europe and Vietnam.The handover comes after the Vietnamese government lifted visa requirements to citizens of France, Germany, Italy, Spain and the United Kingdom for the period of 1 July 2015 until 30 June 2016.This is in addition to the unilaterally exemption visas for citizens of Belarus, Denmark, Finland, Norway, Russia and Sweden.
Every business discipline has its own unique tools that help people accomplish tasks more efficiently and measure their progress more accurately. For marketers like myself, there are a plethora of Web-based services and crafty new tools that help our content marketing and social media programs thrive. Whether it’s a tool that automatically optimizes your corporate blogs and content for SEO or an online platform that allows you to stay connected to your followers, each one serves a very valuable purpose. So which content marketing tools are my favorite? There are several that I’ve come to rely on, but there are a handful that have become critical to managing our everyday operation. At OpenView, they’ve helped us achieve our content marketing goals and measure our content’s impact in the marketplace.So without further ado, here are the content marketing tools I can’t live without:PitchEngineLet’s face it: the days of boring, plain and contrite press releases are dead. If you want people to read about your exciting product release or your company’s newest offering, you need to try harder to get their attention.PitchEngine is a great service that allows you to create and send social media releases to your networks, and personalize them with images, videos, bullet points, and graphics. Brandon Uttley provides a great slideshow on how PR has changed and why services like PitchEngine will be critical in the future.PRWeb/VocusIn the same way that PitchEngine helps companies create social media releases, PRWeb/Vocus is a tool that helps you distribute news releases to more traditional media outlets. The combined tools also submit releases to Google and Yahoo news services, along with industry blogs and influencers.WordPressAt OpenView, we use WordPress as the foundation of all of our sites. It provides a super-customizable content management system that allows us to organize, edit, schedule, and publish a variety of content to the site.Kevin Hendricks describes WordPress’s value quite simply: it’s free, it’s easy, and it packs a lot of punch. He also dives into WordPress’s key features a bit more.Google AlertsUsing Google Alerts is a great method for finding and following new resources on any topic. But it’s also a must-have tool for tracking what’s being said about your company, brand, people, and products or services.Google AnalyticsFor smaller, expansion stage companies, a free tool like Google Analytics can be life-changing. It offers a feature-rich platform to help marketers gain insight into all aspects of their content marketing and social media efforts.The folks at Marcel Media provide a quick Google Analytics how-to, drawing on anecdotes from their own experience using the tool with social media conversion tracking.CoTweetMashable’s Christina Warren agrees with me on this one. CoTweet is a great social media tool for helping companies stay connected with their followers.As Warren points out, CoTweet brands itself as a Twitter CRM tool. There have been major brands like Ford and JetBlue that have taken advantage of its usefulness, but it still has value for smaller growth stage companies (or the venture capital firms that invest in them!). The service is free, but there’s an enterprise version for major corporations that can cost more than $1,500 per month.Not familiar with CoTweet? No problem. David Turnbull at TwiTip explains why businesses should use the service and offers tips for getting started.ExactTargetEmail marketing is still a big piece of any good content marketing strategy, and ExactTarget helps OpenView stay connected with our newsletter and blog subscribers.And for those that think email marketing is losing relevance, think again. According to research, 93 percent of consumers continue to willingly receive emails from companies and sign up for newsletters that prove their value. ExactTarget has helped major corporations and small businesses alike reach targeted groups of customers with on-demand email marketing solutions that do just that.So there you go. Those are the must-have tools that have helped us propel OpenView’s content marketing and social media strategy forward. But there are plenty of other services out there.What are your favorite content marketing tools?Amanda Maksymiw is a marketing associate at OpenView Labs, responsible for content creation and strategy for OpenView and its portfolio companies. You can follow her on Twitter @AmandaMaks.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis