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Hospitality institute to be built in Guyana


first_img…to train hotel personnelThe Business Ministry plans to construct a hospitality institute to ensure hotel personnel, in particular, are equipped with the skills they need to make visitors comfortable in Guyana.With the oil and gas sector preparing for production in a few months’ time, visitors to Guyana have already increased.To be sure that they have a memorable experience, Business Minister Haimraj Rajkumar said the facility is crucial.Rajkumar was quoted by the Department of Public Information (DPI) as saying he expects 500,000 visitors in the country by 2025.The Minister, according to DPI, made these pronouncements on Saturday evening while he was a guest on the programme “INSIGHT”, aired on a local radio station.With a huge influx of tourists expected, he noted that plans are in the pipeline to expand accommodations on the coastland and hinterland areas. Rajkumar said that while Guyana is well-known for its rich flora and fauna, there is still much to be discovered by the rest of the world.On this note, he pointed out, “The Ministry of Business is also working to establish a hospitality institute in the future. This institute will serve to extensively train hotel owners and their staff, as well as staff at every port of entry and even the small man plying their trade. We aim to prepare our people to welcome visitors and at the same time, properly display Guyana’s products and services”.In addition, he said tour companies will also be provided with unique opportunities to maximise the national efforts being taken to appraise and bolster the industry.Tourism, the second-largest export sector in Guyana, has provided jobs for 22,000 persons last year according to him.“I believe that tourism is in a trajectory and we have been improving. We have a target of 500,000 visitors coming to Guyana’s shores by 2025. In 2018, about 183,000 persons visited Guyana with the average spending of $222,000 per visitor,” the Minister explained.Based on an analysis of the Visitor Expenditure and Motivation Survey (VEMS) conducted by the Bureau of Statistics, the Guyana Tourism Authority (GTA) estimated that travel and tourism injected approximately $62.6 billion directly into Guyana’s economy last year.In July, the Guyana Tourism Authority (GTA) recorded a 14.38 per cent increase in visitors with a total of 24,899 for the month of June when compared to the same period last year— which was 21,769.This announcement was made following the compilation of figures from Guyana’s main port of entries: Cheddi Jagan International Airport (CJIA), Eugene F Correia International Airport (EFCIA), Lethem, and Moleson Creek.last_img read more


Social Media Sales 20 Leveraging Facebook as a Sales Tool


first_imgDo you feel like your Facebook sales and marketing strategy is not working and you are wasting time with it? If so, you are not alone. Many companies complain that they have developed company profile pages on Facebook and regularly post updates, but have not seen this hard work convert into sales. Some companies have opened up Facebook storefronts as well, but these efforts have also yielded limited success. So what should firms do to better leverage Facebook as a sales tool? For one, Facebook is not an extension of your web page, so don’t treat it like one. If you want to transform your company’s Facebook profile into an effective sales tool, then you are going to need to generate a reason for people to visit your page regularly and offer a different sales experience on your Facebook page than you do on your website. If your social media sales and marketing strategy is properly executed, your customers will self select into the sales process that they prefer. This will open the door to new customers and provide more frequent contact with your current customers. There are lots of ways to generate traffic on your Facebook page. One great way to do this is to offer an exclusive daily deal on your page. Another way is to host a contest that in some way relates to your products or services. For example, uTest, a software testing company, regularly hosts bug catching contests and several luxury clothing companies host fashion contests. You can also generate interesting polls, active discussion boards or videos to attract visitors. The key to generating sustainable traffic is to regularly host events and turnover content, so that your customers will develop a regular routine of visiting your profile page. Also, make sure to advertise this new marketing medium through your website and your targeted customer email marketing campaigns.Making the sales experience different from the one you offer on your website could be as simple as offering an exclusive daily deal. However, the most effective strategies are those that utilize the community and thus make shopping a community experience. For example, eBay hosts a Group Gift platform on its company page that facilitates group gift purchases. The way it works is a person sets up a group gift and then invites their friends to help purchase the gift. This is a creative sales approach as it leverages a person’s network to generate a new customer type. This model could be utilized by almost any retail company. So now you know how to make Facebook a more effective sales tool for your company.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more