Highest international expenditure for Noosa


first_imgHighest international expenditure for NoosaHighest international expenditure for NoosaThe latest international visitor survey (IVS) data for the year ending September 2016 continues Noosa’s positive tourism growth with visitation and spend both at unprecedented highs.Tourism Noosa CEO Damien Massingham said that the international results revealed not only a record number of visitors but more importantly, a continued significant increase in international visitor expenditure.“Noosa’s international visitor spend was up 73% to reach $105.9 million, with annual increases in spend across all of Noosa’s major inbound markets”.“New Zealand spend increased by 104.6% to $31.5 million, the USA up 31% to $4.3 million, the UK up 13.1% to $16.2million and Germany up 7.2% to $5.5miion”.“This is the 3rd quarter of spend growth from our international markets this year with the March quarter up 27.8% and the June quarter up 13.4%”.“We also saw a record number of overseas visitors choosing Noosa, with total visitation up 7% to 147,000, the USA up 33% to a record of almost 10,000, while New Zealand increased 39.5% to 255, 000 visitors”.“This continued international growth is testament to the work that Tourism Noosa has been doing with our international partners for some years and highlights Noosa’s strengthening appeal to the international market.”“It’s also a clear indication that the Noosa Global Market Strategy, which we launched just over a year ago, is delivering outcomes. While Noosa is benefitting like many other destinations from a national lift in inbound visitation, the increases that have been achieved for Noosa across key markets are exceeding many comparative results at the regional and state levels and that’s a great accolade for our local tourism businesses” Mr Massingham said. Source = Tourism Noosalast_img